The Practical Guide Blog

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Keeping the human touch alive in a digital world

As machine learning and AI gain momentum, retaining human interaction is more important than ever.

WebRTSI on June 18, 2021

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7 Ways to Combat Friendly Fraud

A form of cyber shoplifting, you must stay proactive if you want to prevent friendly fraud.

WebRTSI on June 11, 2021

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Proactive chat; the do’s and don’t’s

Use proactive chat strategically to greatly increase your customer engagement

WebRTSI on May 8, 2021

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7 truths about your users

Understand the behavioral psychology behind user interaction to design the most effective interfaces.

WebRTSI on April 25, 2021

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Everything you need to know about Session records

A guide to website visitor tracking, the key to user-centered growth in 2019

WebRTSI on March 27, 2021

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5 Customer success strategies every business should implement

Investing in customer success is one of the best ways to ensure recurring revenue

WebRTSI on February 21, 2021

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Real time experiences | The future of customer support

How real-time software can enhance customer experience and revenue growth in 2019

WebRTSI on February 17, 2021

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10 ways to get the most out of your website analytics

There’s much more to it than visitor count. Are you optimizing your web analytics for actionable data?

WebRTSI on January 30, 2021

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Data-Driven Customer Experience

By leveraging the right data, you can build frictionless customer experiences and optimize every touchpoint.

WebRTSI on January 21, 2021

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The 2021 Customer Experience

Customer experience has become the strongest brand differentiator. Will you be able to adapt to rising customer expectations?

WebRTSI on January 8, 2021

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Existing customers are your best source of growth

Acquiring new customers is important. But leveraging the customers you already have can have a much greater impact on business growth.

Emmak on December 31, 2019

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Are all Co-Browsing methods the same?

Co-browsing lets you see what your customers see and navigate web pages together. But co-browsing technologies are not all made equal.

WebRTSI on November 28, 2019

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Why visual engagement is the future of online customer support

Actions speak louder than words. Why tell customers what to do if you can show them instead?

WebRTSI on November 18, 2019

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Everything you need to know about Click fraud

Your biggest threat when it comes to PPC advertising

WebRTSI on November 5, 2019

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The costs of bad UX

Investing in user experience may not be cheap, but neglecting UX will certainly cost you more in the long run.

WebRTSI on November 3, 2019

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The Ultimate UX Checklist

18 Best practices that will help you design the optimum user experience.

WebRTSI on October 31, 2019

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8 Effective Customer Service Phrases

Words are your most powerful tool. Use the right phrases to put a positive spin on every interaction!

WebRTSI on October 29, 2019

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7 ways to improve conversion rate on your site

Increase revenue on your site without increasing traffic by optimizing conversion rate

WebRTSI on September 18, 2019

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Why your small business should invest in a CRM

A customer relationship management solution is essential for storing, organising, and optimizing customer information in 2019

WebRTSI on September 4, 2019

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Top 11 causes of high bounce rates

High bounce rates are bad. Understand what makes visitors leave your site and how you can keep them engaged for longer.

WebRTSI on August 20, 2019